Focus Group Practice.pdf

Focus Group Practice PDF

Claudia Puchta

Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills.

Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions.
Above all, how does a moderator keep participants focused?

This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.

7 May 2016 ... Focus groups are one cost-efficient consumer market research strategy for your small business. Focus Group Practice. Puchta, Claudia and Jonathan Potter Sage Publications, London 2004 0761966919. Order this book?

3.36 MB DATEIGRÖSSE
184787715X ISBN
Englisch SPRACHE
Focus Group Practice.pdf

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Sofia Voigt

Focus Group Practice. is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.. It is written in clear, engaging and non-technical …

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Matteo Müller

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. Focus groups: A useful technique for research …

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Noel Schulze

Methodology Brief: Introduction to Focus Groups

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Jason Lehmann

Learn about the pros and cons of using a focus group before you decide whether ... can help marketers, product managers and designers practice this method, ... 22 Jan 2015 ... Seven focus group interviews (a total of 62 GPs) were organized to explore GPs' opinions about the feasibility of the eHealth programme for ...

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Jessica Kohmann

Get this from a library! Focus group practice. [Claudia Puchta; Jonathan Potter] -- Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of Focus Groups - Portland State University