Strategic Marketing For Health Care Organizations.pdf

Strategic Marketing For Health Care Organizations PDF

Philip Kotler

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System. Jossey-Bass.

7.76 MB DATEIGRÖSSE
ISBN
Englisch SPRACHE
Strategic Marketing For Health Care Organizations.pdf

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19.01.2011 · Read "Strategic Marketing For Health Care Organizations Building A Customer-Driven Health System" by Philip Kotler available from Rakuten Kobo. This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth o Strategic Marketing For Health Care …

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Jason Lehmann

STRATEGIC MARKETING FOR HEALTH CARE ORGANIZATIONS Building a Customer-Driven Health System PHILIP KOTLER, JOEL SHALOWITZ, AND ROBERT J. STEVENS Strategic Marketing For Health Care …

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Jessica Kohmann

09.03.2015 · Introduction. Healthcare organizations today are facing a series of problems due to two main factors: increasing difficulty in satisfying a progressively more ‘aware’ and demanding user, and the need to change their internal organization to keep pace with the very rapid changes taking place in technology and approach.